A NEW LOGO FOR CAME: BRAND IDENTITY REBORN TO CONSOLIDATE THE GROUP’S VALUES
CAME, an International group and a world leader in the Security arena, has recently renewed its Brand Identity. The project and idea are based on the concept of creating a united brand for all the companies in the Group around the world and on placing the person at the centre of its activities.
In line with the Group’s values, each and every solution – from gate automation to intercom systems, home automation, bollards to parking systems – is practical and uses advanced technology to respond to human needs in every aspect of daily life.
To follow an explanation behind the renewed Came Group brand identity.
The new CAME Group sees a symbol of change in its new corporate branding: the perfect blend of technology and people finds its fusion in a stylized and visually-dynamic representation of a person: the perfect synthesis of a technology that places people precisely at the centre of everything.
The world is constantly changing, and technology is setting the pace of change in anticipation of increasingly advanced and complex horizons. There is a growing need to create a new language that will allow man to return to the center of everything.
CAME breathes life into “human automation”, a new balance in the relationship between man and technology. A level of communication which reaches everyone in every part of the world, and which is inspired by peoples’ lives, to create new scenarios, and convert actions into emotions.
CAME is enacting a development based on new ways of understanding the world of automation, based on the four laws of Human Automation, which outline a new quality of life designed for people because it is made up of people.
BE TECHNOLOGY. STAY HUMAN.
For more information:
CAME BPT South Africa Pty Ltd
011 616 3222
Picture: CAME BPT show room with staff